CRANBROOK PRESENTS ONEXONE / event branding - 2011
In early 2011, Cranbrook Academy of Art organized an event called OneXOne, in which students, faculty, and alumni sold objects that were produced as multiples during a two-day sale in a disused car dealership in Detroit. These multiples ranged from prints to sculptures and from drawings to design prototypes. I designed the logo for the event, as well as a full suite of print collateral and online marketing pieces.
The branding system was based around the idea of a series of movable squares and Xs, representing the idea of the multiple. This was supported by a custom geometric typeface and textured treatments, reinforcing the industrial atmosphere of the event's location. Cranbrook organized a series of lectures and critiques in conjuction with the OneXOne event, and I adapted the event's visual branding to create a set of posters announcing these satellite events.